Welcome to La Feliz Alfajores

We started in 2014 in Sydney with the desire to introduce the beautiful flavours of Latin America to family and friends. It is our mission to produce unique and traditional handcrafted alfajores, and make them available at selected coffee shops, tea shops, gourmet grocers, farmers markets and online customers.  

What is an Alfajor?

Alfajor (pronounce "alfa-HOAR") has a long-standing history in Latin America dating back to the 19th century. Nowadays, they are found most notably in Argentina, Brazil, Chile, Colombia, Mexico, Perú and Uruguay. In Argentina for instance, they are mass-produced and a huge part of the culture, very much like a national reference… and for a good reason.

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